Ürüne Bağlanma ve Ürüne Bağlanmanın Belirleyicileri Ölçeğinin Türkçe Formunun Yapı Geçerliği ve Güvenirliği
The Construct Validity And Reliability of The Turkish Version of Product Attachment Scale

Summary/Abstract: Consumers may exhibit conservative behaviours on the products they own, and may attach to and create long-term relationships with them independently from their basic functions. Product attachment is the emotional attachment that the consumer feels for the product. The scale developed by Schifferstein et al. measures the grade of attachment and the determinants of attachment (substitutability, indispensability, selfextension, memories, self-identity, enjoyment, market value, utility, reliability, life vision) in 11 sub-dimensions and 72 items.

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