Turistik Bölge Seçimini Etkileyen Faktörlerin Belirlenmesi: Batman İlinde Yaşayan Gençler Üzerine Bir Araştırma
Determining Factors Affecting Destination Preferences: A Research On Young Induviduals Living In Batman

Summary/Abstract: The aim of this study is to determine the factors which affect young individuals’ preferences of tourism destination. After literature review, the research model which is developed by Hsu, Tsai and Wu (2009) was selected as data collecting method. 424 questionnaires were conducted in Batman city samples. Collected data were analysed by explanatory and confirmatory factor analysis methods. As a result of the analysis, five factors have been determined. These factors are named as (i) resources tourism area and image, (ii) the possibilities of the touristic region and price, (iii) desire to seeking and exploration, (iv) health and sports (v) entertainment. Factors include tourist resources and image, services in the tourist region and price factors within the context of attractive pull factors, while desire to seeking and exploration, health and sports and entertainment factors are evaluated in the axis of the push factors.

• Details
• Contents