İNOVASYON VE STRATEJİK YÖNETİM SİNERJİSİ: STRATEJİK İNOVASYON
THE SYNERGY OF INNOVATION AND STRATEGIC MANAGEMENT: STRATEGIC INNOVATION

Summary/Abstract: The recent “era of rapid change” has changed the conditions of business to compete and keep pace to change is dependent on how they move according to the changing needs of customers in line with their requests. All this point, it is specially very important fort he business to give vital importance to the concept –innovation management- as a part of their area of work. In order to do this, businesses strategies are needed to be created based on innovation management. It is seen that many successful businesses in our environment has built their strategies on innovation management. In today’s economic environment, organizations are required to create differentiable value. To do so requires a certain synergy between strategy and innovation. Enhancing the innovative ability in organizations is one of the most important levers to increasing profitability and growth in organizations. Productive lives of strategies are in fact getting sthorter, and it is growing imperative for management to find new avenues for growth and sustainability. Successful value creatin will require organizations to invest in undervalued business, platforms, consider untapped customer insights, or agressively pursue an underexploited capability or positioning advantage. One of the best ways to illustrate the impact of the innovation gain is to consider examples where strategy and innovation effectively co-exist. The aim of this study is to handle the importance of strategic innovation and analyze the structure, elements and the effects of it on developing management concept.

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