Produkti virtual, sa vëmendje merr në redaksitë e radiove në Shqipëri?
How much attention does the virtual product have in the editorials of radio newscasts in Albania?

Summary/Abstract: For more than a decade radio broadcasts in Albania, in addition to broadcast content on air, are also focused to online service. The dual product, on air & online, as a global trend, is unavoidable for Albanian radio stations. Competition with other operators in the market does not only require attractive content and the proliferation of the wave signal. Because many of the population segments, especially the younger generations, are indifferent and could not follow radio programming from the FM bandwidth. Therefore, a key factor in maintaining the dominant position in the market is the online radio performance.This paper focuses on the analysis of the current situation through empirical observation and virtual performance analysis of radio newscasts: the concentration of human resources and qualification, investments in technical and technological infrastructure for the distribution of media contributions both in value and online and so on. But the main features of online page configuration and content dynamics that are distributed through accounts that editors or journalists have on social networks are dealt with in this paper.

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