Digital Business Models in the Online Platform Economy
Digital Business Models in the Online Platform Economy

Summary/Abstract: Building our argument by drawing on data collected from Atlas, BloombergOpinion, BLS, Deloitte, D&S, Edelman Intelligence, Gallup, GAO, JPMorgan Chase Institute, MBO Partners, SAP SE, Upwork, U.S. Census Bureau, and YouGov Omnibus, we performed analyses and made estimates regarding percentage of U.S. workers in alternative work arrangements, the last time individuals participated in skill-related education or training, number and growth of businesses without paid employees (by industry), number of workers who freelance, the divide between independent and contingent gig workers, the split of organizational spend across employees, non-payroll workers, and service providers, percentage of freelancers who say independent work is more secure than a traditional job, the gig economy as a percentage of civilian employment, annual personal income of freelancers in US and UK, year-on-year growth in gig economy monthly earnings, median individual income reported by alternative workers, average weekly earnings (traditional vs. contingent employment), type of gig economy work by income earned from gig economy in the past 12 months, type of gig economy work by total annual income from all sources, and frequency of involvement by annual income from gig economy.

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