SPA Ziyaretçilerini Motive Eden Unsurların Demografik Özelliklere Göre İncelenmesi
Investigation the Motivating Factors of the SPA Visitors by Demographic Characteristics

Summary/Abstract: Nowadays, the SPA (salus per aqua) sector has started to grow due to rapid urbanization, noise pollution, air pollution, stress and aging. During the holidays, visitors benefit from SPA services offered in the facilities where they stay to relax and treatment. However, the factors that motivate visitors to buy SPA services and visitors expectations can vary according to demographic characteristics such as age. Therefore, SPA services offered at the accommodation facilities should be differentiated from the similar products. Despite the growth of the SPA sector, limited study has been done in the literature to better understand this market. In this context, the aim of the study is to determine the factors that motivate visitors to experience the hotel SPA during the holidays according to demographic characteristics such as local visitors, foreign visitors and ages. Motivational scale was used to measure SPA experience. The data were collected by a survey that conducted on a voluntary basis in May 2018 in Antalya. A total of 140 questionnaires were used in the study. According to the results, the expression with the highest perception is ‘seeking spiritual prosperity’, while the least perception is ‘to be seen as fashionable place’ Finally, practical suggestions were made on the basis of the findings.

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