PRINCIPI KOMUNIKACIJE I PROFESIONALNO PONAŠANJE U POSLOVANJU SAVREMENIH KOMPANIJA
PRINCIPLES OF COMMUNICATION AND PROFESSIONAL DEMEANOR IN BUSINESS OPERATIONS OF MODERN COMPANIES

Summary/Abstract: The goal of efficient business communication is primarily to ensure mutual understanding, transmit messages, information, and experiences. This also implies generating new ideas by negotiating, harmonizing opinions, arguing and even refuting. Business communication in the company establishes a healthy balance in its functioning. Perfecting business demeanor has become an important skill that everyone should try to improve upon, and hence become successful in communicating with colleagues and business partners. Every modern company utilizes its own communication style professionally structured in accordance with the environment in which it operates. Communication is of the utmost importance in corporate systems. Everything we do in life is based upon communication. Both personal and professional success depend on how well we understand others and to what extent can others understand what we want to communicate to them. With respect to its significance, we should focus more on the quality of communication. Modern society itself is highly turbulent, using highly tumultuous events to shape a model of life and work, which often precipitates a substandard communication. Communication is the process of sending and receiving messages, i.e. the process by which a person, group or organization transfers some sort of information to another person, group, organization or mass auditorium. All organizations are created and organized through communication processes and are run and managed by people who interact among themselves.

• Details
• Contents