Обществената телевизия в България
The Public Television in Bulgaria

Programming, management and financial deficits

Summary/Abstract: The article presents and analyzes existing substantial deficiencies of the media environment but also regulation in Bulgaria regarding the public media; important aspects of BNT's internal regulatory framework, as well as its managerial and organizational-creative structures are being addressed. The main focus of the analysis is to formulate the public need for multi-programmatic development of BNT in the digital environment, with the highlighted problems being illustrated by existing successful European practices. The article presents the results of a relatively recent joint representative survey of the Alfa Research Sociological Agency and the Alma Mater University TV channel in relation to the available audience practices from year 2017 on the attitudes and the needs of active audiences in eight (8) university cities in Bulgaria towards specialized channels and broadcasts in the fields of education and culture. The audience is sectorized in four age groups.

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