Introduction. Project Reality Cover Image

Introduction. Project Reality
Introduction. Project Reality

Author(s): Małgorzata Ćwikła, Waldemar Rapior
Subject(s): Economy, Management and complex organizations, Sociology of Culture, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: project; projectification; work and leisure time; Neo-liberalism; Project Reality; “Culture Management”;

Summary/Abstract: As pointed out by Małgorzata Jacyno [2017], Hito Steyerl, a German visual artist and art critic, noticed that nowadays no one would think of making a movie like Employees Leaving the Lumière Factory. It is because being in the factory round-the-clock has been the norm since the nineties of the last century. Workplaces have no walls today; a laptop and a coffee shop table suffice to organize a factory, where, instead of things, people manufacture ideas. Projects, which require teamwork, though not necessarily a permanent physical contact, have now become one of the basic forms of employment. Projects, however, are more than just work—they make dreams and ambitions come true, and also make people become involved with their entire selves.

  • Issue Year: 19/2018
  • Issue No: 3
  • Page Range: 7-11
  • Page Count: 5
  • Language: English