Komunikacja strategiczna w erze społeczeństwa informacyjnego
Strategic communication in the information society era

Summary/Abstract: The paper presents problems of strategic communication according to NATO. Strategic communicationis defined as the coordinated and appropriate use of NATO communications activitiesand capabilities – Public Diplomacy, Public Affairs, Military Public Affairs, Information Operationsand Psychological Operations, as appropriate – in support of Alliance policies, operations andactivities, and in order to advance NATO’s aims. Science-technical and civilization developmentpose new threats, especially in the information sphere. Currently all kinds of missions: peace, humanitarian,crises and military, under the auspices of UN and NATO are supported by strategiccommunication structures. The afore-mentioned units possess modern influence means, using newinformation-telecommunication technology to influence audience attitudes and behaviors in order tocontribute to desired political, economic and military effects of realized missions.

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