Recepcja podręcznika „Analiza zawartości prasy” w kręgach badaczy mediów, czyli zaraźliwa metoda badawcza
The Reception of “Press Content Analysis” Textbook Among Media Researchers. A Contagious Research Method

Summary/Abstract: “Press Content Analysis” written by Walery Pisarek in 1983, has become an important and significant book in the popularization of press content analysis. Media researchers received a monograph in Polish devoted entirely to this research method. The article is an attempt to show how researchers used content analysis to solve research problems in the 21st century. Due to the multitude of publications in which this method was used, as well as the editorial and formal requirements, the following selection criteria were introduced: The study focused on monographs published in 2001–2018, the articles published in scientific journals were excluded deliberately. Moreover the analysis covered books published by various academic institutions. Efforts were made to show the use of press content analysis for electronic media research. It seems that this approach highlights the possibility of using this method in contemporary mass media studies.

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