MIĘDZY MISJĄ A KOMERCJĄ. ZARZĄDZANIE TELEWIZJĄ PUBLICZNĄ W POLSCE
BETWEEN MISSION AND COMMERCE. MANAGEMENT OF PUBLIC TELEVISION IN POLAND

Summary/Abstract: The goal of this article is to point out a dependence between the market driven financing model of the public media in Poland and its progressive degradation. Those who manage the television try to solve its financial problems by the massive staff dismissals and a decrease of the cultural standards, which broadens the target and brings more benefits from the commercials. In this way the public television loses on reliability and misses its social vocation. The economic aspects turn out more important that human. The need to be competitive on the market leads to the gradual deterioration of the journalism. Sadly, the public television seem to be on the skids and no one knows how to stop it.

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