Kompulsif Satın Alma Davranışının Demografik Özelliklere Göre Değerlendirilmesi: Görgül Bir Araştırma
Evaluation of Compulsive Buying Behavior According to Demographic Characteristics: An Empirical Study

Summary/Abstract: One of the most significant factors affecting the buying decisions of consumers is psychological factors. In this study, compulsive buying tendencies that push consumers into non-rational buying behavior is examined. The compulsive buying tendency differs demographically is main topic of the study. In this direction, a field study was conducted and a questionnaire was applied to 383 participants. The data obtained from the questionnaire were tested by Mann Whitney U test and Kruskal Wallis analysis. The study showed that the compulsive buying tendency had shown difference on the demographic features. According to demographic characteristics except marital status, gender, age education level occupation and income level, compulsive buying tendency is different.

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