The Factors Influencing Passengers’ Interest in Using Transportation Services
The Factors Influencing Passengers’ Interest in Using Transportation Services
Author(s): Juliater Simarmata, Marthaleina R. Sitorus, Yuliantini Yuliantini, Dian Artanti ArubusmanSubject(s): Business Economy / Management, Transport / Logistics
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: image; ease-of-use; price; promotion; interest;transportation services;
Summary/Abstract: This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five cities in Indonesia: Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image, ease-of-use, price and promotion of the application significantly influence passengers’ interest.
Journal: TEM Journal
- Issue Year: 8/2019
- Issue No: 3
- Page Range: 945-950
- Page Count: 6
- Language: English