Homogenizacja wartości w czasopismach dla dziewczynek
Homogenization of Values in Magazines for Girls
Author(s): Iza Matusiak-Kempa, Magdalena Osowicka-KondratowiczSubject(s): Gender Studies, Education, Psychology, Media studies, Communication studies, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: value; magazines; consumerism; persuasion; girls;
Summary/Abstract: In the article titled “Homogenization of values in magazines for girls” the way of creating the world of values in selected magazines for girls is discussed. The cognitive and moral values were mainly analyzed. We argue that the explication of values is fuzzy and unified. The analysis of the texts contained in the journals shows that consumerism is the supreme value in them. Upbringing of consumers focused on gathering impressions related to possession and appearance is the main aim of popular magazines for girls.
Journal: Zeszyty Prasoznawcze
- Issue Year: 2018
- Issue No: 3 (235)
- Page Range: 545-556
- Page Count: 12
- Language: Polish