Koopetycja jako strategia glokalizacji przedsiębiorstw w Polsce
Coopetition as a strategy for glocalisation of enterprises in Poland

Summary/Abstract: Motivation: The motivation to address the topic was the observation of numerous cooperation of polish enterprises with foreign competitors with simultaneous existence of competition process between them. Thus, domestic enterprises decide to establish coopetition links with their foreign competitors, the aim of which is to enter the markets currently occupied by domestic producers. Particular attention was paid to the phenomena of internationalization strategies with the focus on glocalisation strategy which is caused by the abovementioned coopetition agreements.Aim: The aim of the article is to identify coopetition phenomena as the dominant tool in the implementation of the glocalization strategy in the internationalization of enterprises in Poland. In addition, a specific aim is a comparative analysis of various internationalization strategies, with particular emphasis on glocalisation, to identify possible impacts on market participants in which these strategies have been implemented.Materials and methods: Research methods are divided into two parts: systematic review and study. The first part reviews numerous of meta-analysis in the fields of main problems discussed in the course of the paper. The study part presents own qualitative research that contains the data of ten industries for the occurrence of one of three internationalization strategies and possible cooperation between competitors. The source of the materials are the author’s own observations, meta-analysis from worldwide scientific journals, press reports as well as official company announcements.Results: In the conclusion it was primarily stated that coopetition can be the dominant strategy for foreign enterprises in order to implement the strategy of glocalisation in various industries in Poland. Furthermore, significant differences might be observed between the effects of implementing particular internationalization strategies on the example of the analysed enterprises.

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