Rosnące znaczenie przemysłu kreatywnego w Polsce na przykładzie rynku gier wideo
The growing importance of the creative industry in Poland on the example of the video games market

Summary/Abstract: Motivation: Currently produced video games are becoming more and more technologically advanced, which contributes to the intensive development of the video games market. Supplementing the specificity of this market as well as presenting the financial situation of the CD Projekt company operating in this market were the main motive for choosing the subject of the article.Aim: The aim of the article is to characterize the video games market in Poland as an example of the creative industry and compare the revenues of this market with financial results of CD Projekt.Materials and methods: In the theoretical part descriptive analysis were used, while in the empirical part comparative analysis. The empirical material consists of KPT, Newzoo and CD Projekt reports.Results: Based on the conducted analysis, it has been shown a small impact financial situation of CD Projekt on the results of video games market in Poland in 2015. The characteristics of the video games market in Poland has shown that the popularity of e-sport is growing and technologies virtual reality (VR) and augmented reality (AR) have high potential.

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