Organizational Culture in Serbian Companies According to the Denison Model
Organizational Culture in Serbian Companies According to the Denison Model

Summary/Abstract: The phenomenon of organisational culture is an important source of competitiveness of today'sorganisations, and therefore, organisational culture is an important research topic of modernmanagement science. Finding the balance between diametrically opposite requirements, for stabilityand flexibility, is a challenge in managing organisations in a modern business environment. Theserequirements are incorporated into Denison's model of organisational culture, applied in thisresearch on companies in Serbia. According to the Denison model, organisational stability factors areits mission and consistency, while factors that characterise its flexibility are the organisation'sadaptability and the involvement of employees. A well‐formulated mission with which all employeesare familiar makes the organisation unique on the path to achieving the desired goal. Consistencethat relates to a well‐defined system of values and rules facilitates resolving conflicts and otherproblems in the day‐to‐day functioning of the organisation. On the other hand, organisations withhigh participation of employees are more efficient and more likely to implement changes, while theability to quickly and adequately adapt to challenges from the environment allows organisations topreserve their competitiveness on the market. The obtained results of the research showed thatthere is a balance of the factors of stability and flexibility, which according to the model is awelcomed result, but also that there is a significant place for improvements in the organisationalculture. The results presented in this paper may serve as useful information for policymakers to planchanges that improve business efficiency.

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