Trends and challenges of m-commerce using mobile money in Tanzania
Trends and challenges of m-commerce using mobile money in Tanzania

Summary/Abstract: This paper shows the trends and challenges of mobile commerce that are faced in Tanzania. Until2018, the most commonly used form of mobile commerce in Tanzania is Mobile Money. In this study,we have interviewed vendors using mobile commerce in Tanzania, in order to understand how they usemobile money and the challenges they face. Also, we studied telecommunication provider’s websites toshow the trend of this particular service. The findings of this paper show how the customer goes to socialmedia and search for a product and then buy it using mobile money. Additionally, delivery of the productdepends on mobile communication whereby the customer has to provide the specific location due to poorhome address system. Main challenges identified in this study are network issues such as poor networkconnection and lack of trust due to re occurring of theft incidents. The study gives suggestions of the useof more innovative ways that can reduce the setbacks that this particular system is facing.

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