Miért nem kritikus a booktuber, és miért olyan mégis?
Why Booktubers Are No Critics and Why They Resemble One

Summary/Abstract: Booktubers tend to differentiate the function of their approach to literature from the functionality of institutionalized literary criticism. Currently, the Booktube phenomenon concerns mainly the generations below 30, and booktubers present a large amount of Young Adult literature. The article analyzes the activity of Hungarian booktubers, based on their book choices but also on their self-reflexive videos. Booktubers tend to search for alternatives to ‘professional’ discourses on literature, but nevertheless they do tend to present a learning process through their videos. Booktube works in a different literary space than the one inhabited by literary critics and so far has a different type of audience. Nevertheless it is still an emerging genre and possible analogies with the role of literary criticism may become clearer in the future.

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