ТЕОРИЈА РАЦИОНАЛНОГ ИЗБОРА И ЗАВИСНО ПОНАШАЊЕ
THEORY OF RATIONAL CHOICE AND ADDICTIVE BEHAVIOUR

Summary/Abstract: The rational choice theory assumes that people when deciding whether to smoke cigarettes or not, use the mathematical analysis in order to estimate the values of indicators of individual preferences. There are risk andtime preferences. The former shows aversion (or inclination) to a risk and is expressed through the coefficient of risk aversion (indicator of risk preferences). The latter measures the degree of preference for presentsatisfaction in relation to the same satisfaction in the future or, in other words, shows the extent to which individuals prefer to satisfy their needs today, instead of in the future. The degree of preference for presentsatisfaction with regard to the same satisfaction in the future is expressed as the rate of time preference (indicator of time preferences). The results of Ida’s and Gato’s researches clearly indicated that the risk aversion coefficient and the time preference rate can predict successful cessation.

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