Rencontre des langues sur les affiches publicitaires en Algérie : cas des opérateurs téléphoniques
A Meeting of Languages on Algerian Advertising Posters: the Case of Telephone Companies

Summary/Abstract: Since some years, the phone operators have invaded the Algerian mobile phone market. For a good presentation of the marketed product, they had recourse to advertising where languages blended: classical Arabic, dialectal Arabic, French and even English. For which linguistic, cultural, artistic and economic objectives was there recourse to these languages? What are the linguistic phenomena that derive? (borrowing, code switching) in the corpus of the phone operated in Algeria: Djezzy, Nedjma, Mobilis explaining this way a multilingual reality in this country?

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