MANAGEMENT ASPECTS OF THE PRODUCT SPECIALIZATION OF A TOURIST REGION
MANAGEMENT ASPECTS OF THE PRODUCT SPECIALIZATION OF A TOURIST REGION

Summary/Abstract: This study examines the preconditions and opportunities for the development of some specialized types of tourism and the positioning of the country on the international market as a competitive destination. The study examines and analyses the specifics and characteristics of the destination management and their profiling according to the concept of tourism zoning by types and subtypes, as well as their effective management through the application of models for management of destinations popular in other developed tourist countries. The development of adaptive models for the management of the tourist regions, the identification of the necessity of specialization of the year-round tourist product, as well as the results of its application in practice are the objectives, which are set forth for explanation in the present study. Explaining them will help develop the tourism business and its marketing management.

• Details
• Contents