OD MEDIJSKOG STEREOTIPA DO VOJNE INTERVENCIJE - STVARANJE NEGATIVNOG STEREOTIPA О SRBIMA U ZAPADNOJ JAVNOSTI 1992-1995. KAO UVOD U VOJNU AKCIJU NATO - SAVEZA
FROM A MEDIA-PROJECTED STEREOTYPE TO MILITARY INTERVENTION - WESTERN PROJECTION OF A NEGATIVE STEREOTYPE OF THE SERBS FROM 1992 TO 1995 AS THE PRELUDE TO NATO MILITARY ACTION

Summary/Abstract: The article shows the development of the negative stereotype of the Serbs projected by the media in the course of the recent war. A list is given of the negative terms most frequently used, such as "aggression" or "ethnic cleansing", which make up the standard terminology used to describe the supposed creation of "Greater Serbia". In addition, the mechanisms used to create and manipulate this stereotype are described and illustrated, along with the myths created around certain notions, such as the myth about urban and rural adversaries and those related to the characters of Serbian leaders, the discrediting of Serbian propaganda and, finally, the defilement of warring parties which at any time cooperated with the Serbs. The purpose of the negative stereotypes was to convince the Western public that military action against the two western Serbian states, which in 1995 crowned the scheme described above, was justified.

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