Krytyka autorytetów medialnych w mediach społecznościowych. Studium przypadku
Criticism of Media Authorities in Social Media. Case Study

Summary/Abstract: Scientific objective: The purpose of this article is to characterise the discourses occurring in social media concerning people representing specific political parties and ideological circles, and presented by other media as authorities. It was assumed that this aim will be achieved by using a case study of three Facebook profiles: “Żelazna Logika”, “Raz prozą, raz rymem – walczymy z propagandowym reżimem”, “SokzBuraka” and “Prawicowa Rzeczpospolita Ludowa”. Research methods: The qualitative discourse analysis was used as a research method based on selected data obtained through the use of the Atlas.ti software. Results and conclusions: The obtained results indicated the presence of critical discourse towards: 1) people recognised by mainstream selected media as personal authorities, 2) institutional authorities. On their basis, it was proposed about the possible location of these profiles in the process of political communication. Cognitive value: The problem raised provides cognitive value on the subject of existing political and ideological discourses in social media being in opposition to mass media supporting selected personal and institutional authorities.

• Details
• Contents