The Analysis of Relationships Between Sport Results and Rates of Returns of Companies Involved in Sport Sponsoring
The Analysis of Relationships Between Sport Results and Rates of Returns of Companies Involved in Sport Sponsoring

Summary/Abstract: The article is a short study of the importance of non-economic factors in the fluctuation of rates of return of sponsors’ stocks quoted on the Warsaw Stock Exchange. The authors focus on the correlations between sport results of Polish football clubs and rates of return of stocks of stock exchange companies. Dynamic econometric models assuming heteroscedasticity of a random coefficient are used.

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