Literature Review for Internet Marketing and Social Media in Tourism
Literature Review for Internet Marketing and Social Media in Tourism

Summary/Abstract: Influence of information technology is considered as one of the phenomena that have revolutionized the rapid access to various information for all spheres of life. Nowadays, creating websites of companies of all Internet activities has made it possible for us to talk about effectiveness and efficient communication. It has also affected the changing of the marketing strategy process, especially in the tourism industry. We never mention the Internet and the forms of online communication, and the role and influence of social media in general. In the tourism industry, social media have a high impact because tourists from different countries can freely communicate and share past experiences of a tourist destination. Tourists visiting a tourist destination should travel to the tourist offer to the place where the offer is presented and the chance for clients to be dissatisfied are far greater than in the manufacturing industry. The main goal of this paper is the introduction of different authors’ opinions regarding the definition and importance of the Internet and Social Media in the theoretical context.

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