Internet teasers and press releases – selected genre traits Cover Image

Internetowe zajawki i zapowiedzi prasowe – charakterystyka wybranych cech gatunkowych
Internet teasers and press releases – selected genre traits

Author(s): Anna Tereszkiewicz
Subject(s): Media studies
Published by: Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Keywords: online press; press genre; press teaser;press release;

Summary/Abstract: The development of the Internet and the popularity and dynamics of online newspapers triggered interesting changes in the conventions of press genres. The following analysis is devoted to sections presenting teasers and announcements on the websites of newspapers. It aims at examining the influence of communicative situations on the structural and functional shape of the genre and the possibility of its transformation triggered by this new context. The analysis covers the websites of national and regional newspapers (gazetakrakowska.pl, kurier24.pl, ekspresbydgoski.pl, dziennik24.pl, dziennikwschodni.pl).

  • Issue Year: 50/2012
  • Issue No: 3
  • Page Range: 99-109
  • Page Count: 11
  • Language: Polish
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