Mobilne media miejskie
Mobile urban media

Summary/Abstract: The aim of the article is to present mobile media used in urban spaces: location-based media and location-based gaming, mobile social networks and mobile location-based social networks etc. The analysis concentrates on communication mediated by smartphones as well as tablets equipped with applications, mainly informational, entertaining and commercial. Justified is the growing importance of applications and the emergence of a new media ecosystem of mobile applications, as well as its influence on other new and traditional media. The preliminary analysis of the typological issues introduces the background for describing issues connected with mobile urban communication: dislocation and relocation. The social consequences of mobile media development and its influence are presented, e.i. the role of contextualization and personalization, mobile media affective culture and mobile media effective economy. The significance of mobile urban media for other new and traditional media is described by the concept of media affordances and McLuhan’s tetrad of media effects.

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