MARKETING I SPONZORSTVO: OD SPORTA DO UMETNOSTI
MARKETING AND SPONSORSHIP: FROM SPORT TO ART

Summary/Abstract: In this paper problem of marketing was approached as a way of thinking and communicating in fields of sport, culture and art. The sponsorship is technique of communicating; the relation of exchange, today mostly a bussincs relationship. The processes of marketing and sponsorhip emerge in our country' more and more as a way and style of living, fully matched to modern lime which created figure of manager and set the issue of management. The economy interpolated in many fields of social life (sport, culture, art), but not in equal way.

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