KOBİ’LERİN DIŞ PAZARLARA AÇILMASINDA İNTERNETİN ÖNEMİ VE KARŞILAŞTIKLARI SORUNLARIN DEĞERLENDİRİLMESİ
IMPORTANCE OF INTERNET FOR SMALL AND MEDIUM SIZED ENTERPRISES FOR ENTERING IN FOREIGN MARKETS AND ASSESSING THE RELEVANT PROBLEMS
Author(s): Mehmet Marangoz, Tuğçe Merve İnak ÖzberkSubject(s): Business Economy / Management, ICT Information and Communications Technologies
Published by: Haci Mustafa Paksoy
Keywords: SMEs; e-commerce; international market; the effects of e-commerce on small and medium sized enterprises (SMEs);
Summary/Abstract: The aim of this study is not only conceptually evaluate the problems of SMEs face but also show how they use the Internet to enter open foreign markets. In addition, it purposes to bring a forward proposal to those problems. In conclusion, thanks to the internet that give SMEs many advantages such as communication, promotion, sales development, searching for markets, reduction of export barriers, reduction of psychological distance, flexibility of response to market, environmental change, accessing the customer, entrepreneurial orientation, low cost, rivalry. However, SMEs may face with problems as security, privacy, legal issues, lack of qualified labour force and technical infrastructure in international markets through internet.
Journal: İktisadi İdari ve Siyasal Araştırmalar Dergisi (İKTİSAD)
- Issue Year: 4/2019
- Issue No: 8
- Page Range: 1-20
- Page Count: 20
- Language: Turkish
