BUDUĆNOST TELEVIZIJSKE KOMUNIKACIJE I MARKETING
FUTURE OF THE COMMUNICATIONS AND MARKETING
Author(s): Petar LjubojevSubject(s): Business Economy / Management, Communication studies, Evaluation research, Marketing / Advertising
Published by: Српско социолошко друштво
Keywords: Marketing; communication; television; business marketing;
Summary/Abstract: The author insists on his view that there are seven separate medium communications. The occurance of the marketing enables that the seven separate mediums can bring near to each other and reciprocally compelement themselves.
Journal: Социолошки преглед
- Issue Year: 29/1995
- Issue No: 4
- Page Range: 485-500
- Page Count: 16
- Language: Serbian