MARKETING KAO SEGMENT DRUŠTVENIH ODNOSA
MARKET AS A SEGMENT OF SOCIAL RELATIONS
Author(s): Mladen StojunovSubject(s): Business Economy / Management, Evaluation research, Financial Markets
Published by: Српско социолошко друштво
Keywords: society; social relations; marketing; management; segment of social relations; rationality of production; rationality of consumption;
Summary/Abstract: Contemporary industrial production is standard production of large series. Theoretical, in the view of the production of dimension of series there is no limit. For example, the capacity of the T.V. factory' or Coat factory can he one milion, but, also it can be several milion units. The real capacity is not determined by production possibilities, but, the market possibilities.
Journal: Социолошки преглед
- Issue Year: 29/1995
- Issue No: 4
- Page Range: 501-505
- Page Count: 6
- Language: Serbian