Egy kulturális kisvállalkozás médiajelenléte. A Fantomatika csillagának zenit-nadír útja
About the Presence of Fantomatika Magazine in the Press: a Journey Between Zenith and Nadir of a Small Publishing Company

Summary/Abstract: In this article, the author analyses the media campaign of the company called Editura Fantomatika S.R.L., which in 2017 and 2018 published the first comicthemed sci-fi, in Hungarian, in Transylvania. The magazine was called Fantomatika, a word taken from Stanislav Lem. The publishing house was initially successful, the news of the publication appeared on countless press platforms, both in Hungary and in Transylvania. Fantomatika has received a very positive reception both from the specialized press and from the public. After intense searches, we have found only minor criticisms of the magazine and a great deal of praise. But despite this positive reception from the media, the magazine failed. It appeared in a total of 5 editions, three in 2017 and two issues in 2018. It is clear from the statements of the founders of the magazine that they sold an average of 700-800 copies of the magazine with a specific theme, and instead they would have needed 1500-2000 in order to continue appearing. Unfortunately, there are no detailed statistics that present the situation of the science-fiction themed market, but we can suspect that this literary (artistic) genre simply did not have enough clients to support the small business.

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