Totális fogyasztás és értéktudat a boldogság labirintusában
Total Consumption and Value Consciousness in the Maze of Happiness

Summary/Abstract: The substantionalism of total consumption refers to the consumer attitude of our postmodern culture. Current-day consumption, subjected to the authority of a global system, cannot be restricted anymore to the material realm, but also extends to the world of spiritual creations. In the duality of material and cultural products, the emphasis is put on the latter. In other words, we consume information, images, messages, ideas, and promises. The result is a curious restructuring of the ontological order: consumable reality is identified as authentic being; full existence belongs that which can be consumed.

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