Рефлексије имиџа БиХ на њену економску перспективу
Reflection of B&H Image on its Economic Perspective
Author(s): Branko Đerić, Goran Balotić, Predrag MlinarevićSubject(s): National Economy, International relations/trade, Economic development, Marketing / Advertising, Socio-Economic Research
Published by: Правни факултет Универзитета у Источном Сарајеву
Keywords: Image; Business environment; Competitiveness; Investment attractiveness; Foreign direct investment; Exports; Economic development;
Summary/Abstract: The image represents the picture in the eyes of the public of a country or state which is reached by simply increasing all the received messages, both positive and negative ones. Currently our image, hence our position and status is very bad in the minds of consumers and potential business partners in the world. The first step in changing this situation is to make an appropriate strategy that will change such image and improve it in the eyes of the public. The competitive advantage of products and producers will be increased by strengthening the positive image of the country, thanks to the reputation and image of the country of the origin. In addition, making an attractive investment environment will attract significant FDI, that are the shortest way to raise rating and attractiveness of a country that is, its economic development and prosperity.
Journal: Годишњак Правног факултета у Источном Сарајеву
- Issue Year: 3/2012
- Issue No: 2
- Page Range: 1-19
- Page Count: 19
- Language: Serbian
