Reklama żywności w prawie Unii Europejskiej
Food Advertising in EU Law

Summary/Abstract: Food advertising has always been an important element of the developed market. This results both from the universality of marketing activities that concern food, as well as from the importance of this method of providing information about these goods. In recent years, a significant change has been made regarding the legal regulation of food advertising. It involves transferring the body of legal regulation of this issue from national law to the law of the European Union. This took place with the entry into force of Regulation 1169/11. The cited regulation replaced and thus harmonized legal provisions of the Member States in the area of broadly understood food information. This change raised questions about the relationship between Regulation 1169/11 and national law on advertising in general. This publication is primarily about this matter. Following the analysis, it should be concluded that with the entry into force of Regulation No. 1169/11, the legal regulation of food advertising has been fully unified. This also applies to the law on combating unfair competition and the law on unfair market practices.

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