Фрустрация при използване на програми за клиентска лоялност - характеристика и възможности за минимизиране
Customer Loyalty programs - feachers, elements and significance
Author(s): Ivan BoevskySubject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education , Public Finances, Marketing / Advertising, Human Resources in Economy, Business Ethics, Socio-Economic Research
Published by: Нов български университет
Keywords: Frustration; Client’s Engagement; Loyalty Programs; CRM; Trust
Summary/Abstract: Customer loyalty and engagement to the brand and/or company becomes an increasing company asset. To keep this situation the enterprises began to use as an important CRM tool a customer loyalty programs. Customer’s frustration of the using of loyalty programs has a negative effect on the customer buying behavior and the organization’s profit. In this paper I highlighted as very important determinants of customer frustration of using customer loyalty programs their concrete design and their type as well as their service.
Journal: Годишник Икономика и бизнес
- Issue Year: 2/2017
- Issue No: 1
- Page Range: 24-30
- Page Count: 7
- Language: Bulgarian
