Polityka medialna Unii Europejskiej wobec problemu ochrony prywatności w nowych mediach
Media Policy of the European Union with Respect to Privacy Issue in New Media

Summary/Abstract: Man has always tried to separate the public sphere from the private one. It was practised in the ancient times. It was also a determinant of the civilisation progress. The modern approach to the issue of privacy dates back to the late nineteenth century, when S. Warren and L. Brandeis attempted to isolate it in the form of a stand-alone law. The approach to privacy has been entirely changed under the influence of the second wave of the Internet and the growth of social media. For the Internet corporations privacy are not the social norm any longer. People feel threatened. Hence, the actions have been taken by the European Union to protect privacy in the digital world. At the level of individual states they have a number of specific characteristics (e.g. in Germany). However, at the EU level it is primarily all about measures which are to harmonise the laws which exert effective pressure on the large Internet corporations. The majority of the adopted solutions guarantee a far higher level of protection privacy in the digital world than it is in the United States, for example.

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