Value Opportunities for Automotive Manufacturers in Conditions of Digital Transformation of the Automotive Industry
Value Opportunities for Automotive Manufacturers in Conditions of Digital Transformation of the Automotive Industry

Summary/Abstract: The article examines the financial performance of automotive companies depending on the region, company size, product focus and business model. The correlation between the artificial intelligence development and the capital share in the manufacturing of transportation equipment in different countries was studied. The main pools of value opportunities for automotive companies based on artificial intelligence applications were determined. Value opportunities have been analyzed within all main process areas of the automotive manufacturer's value chain: research and development, procurement, supply chain management, manufacturing, sales and marketing, after sales and services, and support functions. Value opportunities from customer-centric services such as innovative features of vehicles and mobile services were examined. The key steps of transformation strategy for automotive companies based on artificial intelligence in order to gain short-term benefits and long-term competitive advantages and value potential were proposed.

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