CORPORATE SOCIAL RESPONSIBILITY AND PROFITABILITY OF NIGERIAN BOTTLING COMPANY PLC. KADUNA
CORPORATE SOCIAL RESPONSIBILITY AND PROFITABILITY OF NIGERIAN BOTTLING COMPANY PLC. KADUNA

Summary/Abstract: This paper examined the impact of corporate social responsibility (CSR) on the profitability of Nigeria Bottling Company Plc Kaduna. The study was primarily to examine the impact of corporate social responsibility on the profitability of Nigerian Bottling Company, Plc. The study used primary data through questionnaire and analysed using multiple regression technique with the aid of SPSSv23. The study finds out that social and environmental CSR have a significant impact on the profitability of the organisation. It recommends that organisation should increase its budgetary allocation for CSR to cover a variety of programmes such as human development, capacity building and the establishment of incubation centres that will, in the end, improve its revenue generation. Also, the organisation should avoid undesirable activities such as water pollution that will be harmful to society.

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