DIGITAL STRATEGIES FOR MUSEUMS
DIGITAL STRATEGIES FOR MUSEUMS

Summary/Abstract: This article aims to explore the influence that digital technology have on museums and their core activities in order to be able to meet the real needs of society: building bridges between various disciplines and types of knowledge, and people. Based on theoretical knowledge and successful case studies on the subject, the article addresses fundamental issues as a base for future primary research focused on the role digital technology has in transforming museums into informal centers for learning and entertainment. The article introduces the basics of museums, global cultural policies that are defining them, overview of the digital technology and its penetration in museum industry, current trends and case studies. It aims to explore how digital technology can transform the way museums manage their collections, present and communicate their vast information to everyone or engage the audience, the most beneficiary digital tools for museums, the major opportunities and constraints digital technology can impose to museums, as well as digital strategies for museums. The findings in the paper benefit the way museum institutions are facing the crucial challenge in their alignment with the needs of contemporary societies of 21. Century. They will serve as a guideline in adopting and benefiting from the digital technology as an essential part of museum’s development in sustainable manner, without jeopardising basic values and principles of their work.

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