Through Doodling to Visual Culture. Alphadoodler by Jan Bajtlik as a Tool for Supporting Child’s Visual Competences Cover Image

Przez gryzmolenie do kultury wizualnej. Książka Jana Bajtlika Typogryzmol jako narzędzie wspierania kompetencji wizualnych dziecka
Through Doodling to Visual Culture. Alphadoodler by Jan Bajtlik as a Tool for Supporting Child’s Visual Competences

Author(s): Joanna Ludwiczak
Subject(s): Social Sciences, Education
Published by: Uniwersytet Ignatianum w Krakowie
Keywords: visual literacy; visual competences; activity book; child recipient; child co-creator; art for children; typography; Jan Bajtlik

Summary/Abstract: Pictographic nature of modern culture initiated the demand for developing visual competences in children starting from early age, which has been mentioned by an increasing number of researchers. A child’s environment contains a great quantity of visual stimuli, among which various visual qualities are mixed, i. e. infantile patterns and valuable artefacts. The purpose of this work is to take an attempt at interpreting “Alphadoodler” by Jan Bajtlik in terms of its form and contents as an example of art for children which introduces its audience into the world of visual culture. The qualitative analysis of the selected properties of the activity book was conducted using the method of compositional interpretation, which originates from the critical methodology of visual research. Based on the concept by Gilian Rose, selected issues from the book itself as an object of art, as well as certain aspects related to its production (context of the author) and its receipt (possible meaning) are discussed. The conclusions of the interpretation refer to the valuation of the activity book in the context of it being experienced by a child.

  • Issue Year: 14/2019
  • Issue No: 2 (52)
  • Page Range: 121-132
  • Page Count: 12
  • Language: English, Polish
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