A médiahasználat hatása az identitásra és a fogyasztói
akkulturációra az élelmiszer-fogyasztás területén
Eff ect of Media Consumption on Consumer Identity and Acculturation in the Field of Food
Consumption
Author(s): Eszter BogáromiSubject(s): Media studies, Public Administration, Cultural Anthropology / Ethnology, Theory of Communication
Published by: Medea Egyesület
Keywords: media consumption; consumer identity; Facebook Messenger; WeChat; food consumption
Summary/Abstract: The article analyzes the factors that infl uence consumer acculturation among Asians living in Hungary. 107 semi-structuredinterviews were conducted. The study presents the link between identity, food consumption and media consumption. Duringthe analysis we came to the conclusion that the types of media watched by the interviewees infl uence the acculturation ofthe consumers. There is also a signifi cant diff erence between how we obtain information and the identity of people using theChinese WeChat program and those using Facebook Messenger
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: XIV/2019
- Issue No: 3
- Page Range: 79-94
- Page Count: 16
- Language: Hungarian
