Web 2.0 a jeho využití v oblasti sportu v ČR
Web 2.0 and Its Usage in Czech Sports Environment
Author(s): Jiří Kotáb, Jindřich BenešSubject(s): Sports Studies, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Masarykova univerzita nakladatelství
Keywords: Sport; Marketing; Web 2.0; Facebook; Twitter; Youtube; Efficiency measurement; Web 2.0 analysis; Monitoring;
Summary/Abstract: Article consider potential of using Web 2.0 tools in sport marketing particularly because of its popularity among internet community. Web 2.0 contents many internet services. Facebook belongs to the most famous social network. Facebook has recently 3 million accounts in the Czech Republic. Twitter is the most important microblog and Youtube represents tool which is used for multimedia sharing. There are general analytical tools which are used for basic effectiveness measuring in web 2.0 tools. There are also specific approaches which can be used in effectiveness analyze for sport marketing which are described in the article.
Journal: Studia sportiva
- Issue Year: 5/2011
- Issue No: 2
- Page Range: 105-113
- Page Count: 9
- Language: Czech