Romanian Polenta between Brand and Culinary Identity
Romanian Polenta between Brand and Culinary Identity

Summary/Abstract: In the postmodern globalisation puzzle, a necessary path is represented by the search for national identity and, more and more frequently, among the features that define it, food is a component that is invoked to serve as “the main engine of human development”, a significant identity landmark at both individual and national level. Seeing that there is hardly any speech on the subject of identity without some reference to the ethnic culinary component, we will dwell upon polenta as a dish which has been the Romanian’s very base of the act of feeding for centuries, one for which we have been, depending on the case, stigmatised or praised, but which must now be seen from a different perspective. The theoretical framework of our research resides on Anholt’ s (2007) theory of competitive identity, which suggests that we play “chess with reality against perception”, meaning that we must identify those elements which help us present ourselves in front of the others with a forever new and attractive image.

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