Cultural Heritage, Cultural Identity, Cultural Branding
Cultural Heritage, Cultural Identity, Cultural Branding

Summary/Abstract: The aim of this paper is to reflect upon the concept of cultural branding that may be applied to Romanian traditional customs and habits. One representative ritual is the offering of traditional March amulets to friends and family, which could be analysed as a cultural practice. This practice could be examined as an important element of both identity and national brand. Furthermore, our approach intends to study the potential of cultural heritage-based brands.

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