Cinematic Hybridity: Graphic Design and the End Title Sequence
Cinematic Hybridity: Graphic Design and the End Title Sequence

Summary/Abstract: This article contends that graphic design principles play a key role in the creation of title sequences in films and although distinct from generic and narrative film-making norms, are complementary to mainstream narrative film making aims. In addition, this article makes the case for a relevance-theoretic framework to the analysis of title and end titles sequences where the contextual and figurative dimensions of certain sequences require a sensitivity to pragmatic factors that are difficult to theoretically accommodate within a semiotic framework. This article demonstrates the utility of a relevance-theoretic approach through an analysis of the end title sequence of Black Panther (Ryan Coogler 2018). The article concludes with a reflection upon the differing narrative functions of the end title sequence as compared to an opening title sequence and how instead of acting in an expository capacity (such as foreshadowing certain themes) they often figuratively recap themes in a particularly visually salient form.

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