PERAKENDE TİCARET SEKTÖRÜNDEKİ İŞLETMELERİN TEDARİK ZİNCİRİ YÖNETİMİ AÇISINDAN FİNANSAL PERFORMANS KRİTERLERİNİN BELİRLENMESİ: BIST’DE BİR UYGULAMA
DETERMINATION OF FINANCIAL PERFORMANCE CRITERIA FOR THE SUPPLY CHAIN MANAGEMENT IN RETAIL TRADE INDUSTRY: AN APPLICATION IN BIST

Summary/Abstract: Nowadays, the sale of products of similar price and quality increased the alternatives of substitution goods. This situation made it difficult to achieve brand loyalty. The introduction of many products in the retail sector, the increase in the sales points that provide this service, facilitated the consumers' orientation to the substitute goods. In this context, enterprises need to demonstrate an effective supply chain management outside of price and quality for differentiation. The aim of this study is to determine the financial performance criteria of the supply chain management of the market chains in the BIST-Retail Trade Sector. In addition, the financial performance of these market chains with Multi Criteria Decision Making (CRC) techniques was compared. In the comparison, data other than financial reports and financial reports related to supply chain management were evaluated. There are 12 retail businesses in BIST-Retail Trade Sector. 5 of them are market chains. These businesses are Bim, Migros, Carrefoursa, Bizim Toptan, Şok. Market chains were analyzed in terms of supply chain management according to 2 main and 22 sub-criteria and their financial performances were evaluated. TOPSIS was used in the evaluation. As a result of the evaluation, Migros ranked first, Bim second, Bizim Toptan third, Carrefoursa fourth and Şok fifth.

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