GÜNCEL FİNANSAL UYGULAMALARIN TÜKETİCİ ALGILARINA ETKİLERİ: İNŞAAT SEKTÖRÜ ÜZERİNE BİR ARAŞTIRMA
THE EFFECTS OF CURRENT FINANCIAL APPLICATIONS ON CONSUMER PERCEPTIONS: A RESEARCH ON THE CONSTRUCTION SECTOR

Summary/Abstract: Changes in today's economic conditions have led companies to different financial practices and in some cases to obligations. Especially economic fluctuations and changes in exchange rates affect the business world in a negative way. In this context, the concepts of concordat and fight against inflation, which are frequently heard today, have started to attract both companies and consumers. Specifically in the construction sector, the number of companies declaring concordat is quite high compared to other sectors. In this study, the effects of the construction companies' fully fledged fight against inflation, concordat declaration and delivery status of the houses preferences, on the attitude of consumers towards the company, in respect to trust and perceived financial risk of consumers are examined. One of the most interesting results of the study is that if a construction company that declares a concordat, does not participate in the fully fledged fight against inflation program, whether the company delivers their homes immediately or not have no significant effect on the consumer's perception of the financial risk.

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